June 12, 2024

Manitoba Blue Cross commissions first-ever Manitoba Index of Wellbeing

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Eight different icons in white on blue background depict the eight domains of wellbeing: a book for education, a clock for time use, a building for democratic engagement, a piggy bank for living standards, an apple with a heart inset for healthy populations, a duck for environment, a group of three people of varying genders for community vitality and a soccer ball for leisure and culture.
New evidence-based report measures overall wellbeing of Manitobans across eight domains

Manitoba Blue Cross has commissioned the first-ever Manitoba Index of Wellbeing (MIW) through the University of Waterloo. This evidence-based report measures the overall wellbeing of Manitobans using eight domains – community vitality, healthy populations, democratic engagement, the environment, leisure and culture, education, living standards and time use – and looks at what can be done to enhance the wellbeing of Manitobans.

 

“Manitoba Blue Cross strives to be a trusted and essential health and wellness partner to all Manitobans. We continually look at how we can support and strengthen local communities by assessing and addressing wellness needs across the province,” says Benjamin Graham, president and CEO of Manitoba Blue Cross. “The Manitoba Index of Wellbeing can be used to actively enhance the quality of life for all Manitobans by supporting and encouraging community organizations, governments, educational institutions, businesses and citizens to make evidence-based and community-centric decisions that are primarily focused on wellbeing.”

 

The MIW, an extension of the Canadian Index of Wellbeing, looks at Manitobans’ quality of life across nearly three decades, from 1994 to 2020 (most recent available data at time of publication). Based on solid evidence, the report examines wellbeing in its entirety with a holistic viewpoint to identify where inequities exist and to foster more innovative and meaningful solutions that ensure wellbeing for all Manitobans.

 

“It is our hope that the Manitoba Index of Wellbeing and its findings can be leveraged to foster serious conversations and wellness-focused decision making across organizations and governments in Manitoba,” says Graham. “When wellbeing is at the centre of policy development, it creates comprehensive, innovative and evidence-based policies that can benefit all Manitobans.”

 

Inequity due to lack of resources and opportunities

 

Despite economic growth in the province – often seen as an indicator of wellbeing – the index reveals challenges and shortcomings impacting individual and community wellbeing.

 

While the population-level trends seen in the report are encouraging in some instances and disappointing in others, a persistent pattern emerged across all domains concerning equity – not just in income, but in health, in access to community resources, in fostering social connections, and in opportunities for education and for leisure and culture. Many sub-groups within the population are enjoying the benefits of progress in wellbeing to a much lesser degree – women, racialized populations and Indigenous Peoples are far more at risk of lower levels of wellbeing associated with many of the variables within the wellbeing domains.

 

People living in more rural and remote regions of the province also are not benefitting to the same degree. In most instances, the major barrier to achieving equity is the lack of access to the resources and opportunities enjoyed by most men, the non-racialized populations, the non-Indigenous population, and those living in more urbanized areas.

 

“The index truly shows how interconnected the domains of wellbeing are and how each has a dramatic impact on the health and wellness of Manitobans. This report can help us all – as individuals, as leaders and as private and public entities – to support and strengthen the local communities by addressing gaps and opportunities, and celebrating our successes,” says Florent Thezard, wellness program leader with Manitoba Blue Cross, who organized the report on behalf of the organization with the University of Waterloo.

 

Manitoba Blue Cross is supporting further wellness research in Manitoba based on the MIW. We also recently donated $40,000 to the Winnipeg Foundation in support of their work to foster the health and wellness of Manitobans.

 

To learn more about the Manitoba Index of Wellbeing, read the full report and hear insights from local leaders about each domain, click here.

Manitoba Blue Cross funds warehouse space for Sleep in Heavenly Peace

Manitoba Blue Cross is excited to have committed to funding a five-year building lease for the local chapter of Sleep in Heavenly Peace (SHP), enabling the non-profit to more than double bed production for children in the community without a bed of their own. Learn more

The Sleep in Heavenly Peace building, sponsored by Manitoba Blue Cross, will provide ample space for bed construction, assembly and storage, streamlining the entire process and ensuring that more kids have access to a safe and comfortable place to sleep.
“A warm, safe bed should not be a luxury – it is a fundamental right. That’s why Manitoba Blue Cross is stepping up to support Sleep in Heavenly Peace for years to come,” says Benjamin Graham, president and CEO of Manitoba Blue Cross. “We are providing essential resources that Sleep in Heavenly Peace needs to expand their operations and reach more children in the community. This investment aligns with our own commitment to support the health and well-being of all Manitobans, and we are proud to play an ongoing role in ensuring no child sleeps on the floor.”

This new facility will allow SHP to:
- increase production capacity: With a large, dedicated space and the ability to build beds in the colder months, SHP volunteers can now build and assemble more than twice as many beds, reducing wait times for families in need.
- improve storage capabilities: The facility will provide secure storage for completed beds before delivery can occur while allowing for more efficient and timely delivery.
- enhance the volunteer experience: The workspace will create a more comfortable and efficient environment for volunteers – who are the backbone of SHP’s operations – to build and store beds all year long.

“This generous support from Manitoba Blue Cross is a game changer for us,” says Jim Thiessen, co-president of the local chapter of Sleep in Heavenly Peace. “This new space will allow us to drastically increase the number of beds we build and deliver, ensuring that more children in our community have a safe and comfortable place to sleep. We currently build approximately 400 beds a year and we hope to now increase that to 1,000. We are incredibly grateful for Manitoba Blue Cross’s continued commitment to our mission.”

Join us in helping local children find comfort: Manitoba Blue Cross holds annual bedding drive

Manitoba Blue Cross will be building 50 beds for local kids in need, and while we’re taking care of the frames and mattresses, we’re asking Manitobans to help dress the beds. Learn more

Support this valuable cause during our annual bedding drive. Donate new, twin-sized bedding items, including comforters, pillows and sheet sets for local children. Donations can be dropped off weekdays between 9:00 a.m. and 4:00 p.m. at Manitoba Blue Cross (599 Empress Street in Winnipeg) until June 20.

Online donations toward bedding purchases can be made at https://bit.ly/50beds.

“Our focus at Manitoba Blue Cross is the health and well-being of all Manitobans. We’re committed to building healthier communities – one bed and one good night’s sleep at a time,” says Benjamin Graham, president and CEO of Manitoba Blue Cross. “The outpouring of support that Manitobans showed last year did not disappoint and this generosity helped to create safe havens for local kids. I’m certain the same community spirit that Manitoba is known for will be seen again this year.”

Manitoba Blue Cross holds second annual bed build event

As part of our commitment to Sleep in Heavenly Peace (SHP) and its important mission to ensure no kid sleeps on the floor in our town, Manitoba Blue Cross is holding its second annual charitable bed build event. Learn more

“The bed build event that was held in 2024 to celebrate our 50th anniversary had a profound impact on our staff and myself. Building those beds at Blue Cross Park was incredibly inspiring. We had to turn away staff who wanted to participate,” says Benjamin Graham, president and CEO of Manitoba Blue Cross. “That hands-on work really connected us to this important cause, and I believe it also helped us build stronger bonds within our team.”

Employee volunteers from the health benefits provider, along with SHP volunteers, will be constructing 50 beds for local kids on June 6, 2025 at Blue Cross Park.

To encourage the community to support this valuable cause, Manitoba Blue Cross is also holding a bedding drive once again. Donate new, twin-sized bedding items, including comforters, pillows and sheet sets for local kids. Donations can be dropped off weekdays between 9:00 a.m. and 4:00 p.m. at Manitoba Blue Cross (599 Empress Street in Winnipeg) until June 20.

Online donations toward bedding purchases can be made at https://bit.ly/50beds.

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