Manitoba Blue Cross introduces Blue Choice Conversion plan
Whether you’ve been laid off, are starting your own business or simply reducing your hours, you may find yourself losing your employer-provided health benefits.
To ensure you are continually protected, Manitoba Blue Cross has created the Blue Choice Conversion plan.
“When you’ve come to rely on your group health benefits, losing that coverage can be stressful,” says Nikki Makar, manager of individual products and sales at Manitoba Blue Cross. “The peace of mind that coverage offers – shielding you from unforeseen expenses and promoting your overall well-being – can be hard to lose. That’s why we created our Blue Choice Conversion plan – so you can rest easy and continue to be covered without interruption.”
Apply within 60 days of your employer group coverage ending, and approval is guaranteed –with no medical questionnaire. Blue Choice Conversion is available as long as you’ve had health and dental benefits from any recognized Canadian group benefits provider within the past 60 days.
What’s included?
The Blue Choice Conversion plan includes coverage for:
- prescription drugs
- practitioner services
- medical equipment, including hearing aids
- preventative and restorative dental
- vision
- ambulance and hospital
- virtual health services
- travel within Canada
- accidental death
- counselling and support
“Like our other Blue Choice plans, the Blue Choice Conversion plan offers comprehensive coverage – but with the added benefit of guaranteed approval, meaning that pre-existing conditions will automatically be covered,” Makar says.
However, Makar notes that for some there may still be value in getting a quote for a standard individual plan that requires a medical questionnaire as it may result in a plan with a higher drug maximum and be more economical overall.
“No matter your situation, finding replacement coverage can be intimidating,” Makar says. “To help with that, we’ve made the transition process as simple and convenient as possible."
Learn more about the Blue Choice Conversion plan and apply here.
Manitoba Blue Cross funds warehouse space for Sleep in Heavenly Peace
The Sleep in Heavenly Peace building, sponsored by Manitoba Blue Cross, will provide ample space for bed construction, assembly and storage, streamlining the entire process and ensuring that more kids have access to a safe and comfortable place to sleep.
“A warm, safe bed should not be a luxury – it is a fundamental right. That’s why Manitoba Blue Cross is stepping up to support Sleep in Heavenly Peace for years to come,” says Benjamin Graham, president and CEO of Manitoba Blue Cross. “We are providing essential resources that Sleep in Heavenly Peace needs to expand their operations and reach more children in the community. This investment aligns with our own commitment to support the health and well-being of all Manitobans, and we are proud to play an ongoing role in ensuring no child sleeps on the floor.”
This new facility will allow SHP to:
- increase production capacity: With a large, dedicated space and the ability to build beds in the colder months, SHP volunteers can now build and assemble more than twice as many beds, reducing wait times for families in need.
- improve storage capabilities: The facility will provide secure storage for completed beds before delivery can occur while allowing for more efficient and timely delivery.
- enhance the volunteer experience: The workspace will create a more comfortable and efficient environment for volunteers – who are the backbone of SHP’s operations – to build and store beds all year long.
“This generous support from Manitoba Blue Cross is a game changer for us,” says Jim Thiessen, co-president of the local chapter of Sleep in Heavenly Peace. “This new space will allow us to drastically increase the number of beds we build and deliver, ensuring that more children in our community have a safe and comfortable place to sleep. We currently build approximately 400 beds a year and we hope to now increase that to 1,000. We are incredibly grateful for Manitoba Blue Cross’s continued commitment to our mission.”
Join us in helping local children find comfort: Manitoba Blue Cross holds annual bedding drive
Support this valuable cause during our annual bedding drive. Donate new, twin-sized bedding items, including comforters, pillows and sheet sets for local children. Donations can be dropped off weekdays between 9:00 a.m. and 4:00 p.m. at Manitoba Blue Cross (599 Empress Street in Winnipeg) until June 20.
Online donations toward bedding purchases can be made at https://bit.ly/50beds.
“Our focus at Manitoba Blue Cross is the health and well-being of all Manitobans. We’re committed to building healthier communities – one bed and one good night’s sleep at a time,” says Benjamin Graham, president and CEO of Manitoba Blue Cross. “The outpouring of support that Manitobans showed last year did not disappoint and this generosity helped to create safe havens for local kids. I’m certain the same community spirit that Manitoba is known for will be seen again this year.”
Manitoba Blue Cross holds second annual bed build event
“The bed build event that was held in 2024 to celebrate our 50th anniversary had a profound impact on our staff and myself. Building those beds at Blue Cross Park was incredibly inspiring. We had to turn away staff who wanted to participate,” says Benjamin Graham, president and CEO of Manitoba Blue Cross. “That hands-on work really connected us to this important cause, and I believe it also helped us build stronger bonds within our team.”
Employee volunteers from the health benefits provider, along with SHP volunteers, will be constructing 50 beds for local kids on June 6, 2025 at Blue Cross Park.
To encourage the community to support this valuable cause, Manitoba Blue Cross is also holding a bedding drive once again. Donate new, twin-sized bedding items, including comforters, pillows and sheet sets for local kids. Donations can be dropped off weekdays between 9:00 a.m. and 4:00 p.m. at Manitoba Blue Cross (599 Empress Street in Winnipeg) until June 20.
Online donations toward bedding purchases can be made at https://bit.ly/50beds.